Being Original
We are impressed by originality,
but not by any originality. Pointless
World Records are original, but they raise a smile, not Arts Council grants.
Yes, you can safely say ‘I am the only person to have thrown 6,000 bottles of
fortified wine at a pile of trench-coats’ but no-one will be impressed by this
little permutation of possible acts.
What’s the line between an impressive
originality and a banal one?
We want someone to create a means of
generating new permutations, not to simply explore currently possible ones. We
are impressed by the invention of new systems, new mechanisms and new tools,
not new outputs.